Masses of online marketers offer only a part of what is actually understood as marketing. Their actions often times solely include the product placement (SEO, ads, ..) without considering the big picture. If you hire them, you’re rolling a dice: Either your business’s foundations are set right and you win, or every shortcoming will be
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A single best solution rarely exists in reality and requires knowledge of all possible solutions. In practice, this is rarely the case. According to the principle of “bounded rationality”, it is therefore more realistic not to make a “best” decision, but a good and satisfying one (Simon, 1955, cited in Standford, 2018). After conducting some
Content marketing is not just meant to help you gain new customers. After all, there are only so many new customers you can acquire. Instead, content marketing can be used to boost loyalty and retention. And customer retention should be your number one priority no matter what type of business you have. Educating and delighting your
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in